The Tempe Tourism Office has been promoting vacations for the LGBTQ community long before the term “gaycation” was even coined. On Jan. 16, the tourism office was honored for its efforts, by receiving the first-ever Founding Client Award from Pride Guide, a statewide LGBT total travel, wedding and business resource guide. Pride Guide was first founded in Arizona and has since expanded to California, Colorado, Hawaii, Nevada and New Mexico. “The Tempe Tourism Office has been a great supporter of the Pride Guide and the LGBT Community from the very start of the Pride Guide concept,” Pride Guide Publisher Michael McFall said. “This award is not just presented to a client who has been with us from the beginning but also a client who used their talents and connections to push the Pride Guide to become what is today.” Tempe’s efforts first began in 2003, when it joined the Greater Phoenix Gay & Lesbian Chamber of Commerce. Each year its efforts have grown through initiatives like specific targeting of LGBTQ vacationers through advertising and partnerships as well as LGBTQ-friendly events.