Women’s Travel Company Turns Twenty

Author: , April 24th, 2010

In the 20 years she has owned Wild Women Expeditions, Beth Mairs says she’s seen women adventure trips go from being a niche business and “a bit of a laughingstock” to mainstream – sometimes even more mainstream than she’s comfortable with.

“The term ‘girlfriend getaways’ can make me gag,” says Mairs, 52, a pioneer in the women-only trekking movement. “It conjures up images of gals in their pyjamas, with cups of tea balanced on their knees, giggling about their first kiss.”

Not that there’s anything wrong with that. But Mairs says that as companies have tried to jump on the bandwagon of women’s adventure trend, they often trivialize it and miss the mark.

Full Story from the Ottawa Citizen

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