Gay Travel: Betting on Atlantic City

Published Date Author: , August 3rd, 2015

Atlantic City

It hasn’t been an easy couple of years for Atlantic City, the world-famous seaside resort area that hugs the southeastern coast of New Jersey. Headline after headline spelled D.O.O.M in bright casino lighting for the city, but just as the lights began to fade to black, Atlantic City’s resident casinos and population began to pave a new path–with or without gambling.

The death-knell came after casinos began falling like dominos. Probably the biggest shock came after Revel, a $2.4 billion casino, shut its doors. Once seen as the saving grace for the boardwalk and the area’s dying gambling culture, the casino’s ultra-high cost and delayed opening, alleged bad business decisions, and a major lack of community integration/understanding, killed the casino off within two years. This was in addition to the closing of the Showboat Casino Hotel, a 23-year-old hotel; Atlantic Club, a 34-year-old institution; Trump Plaza, a 24-old, though recently renovated property; all of which made headlines spelling the demise of the once-great vacationland. As news spread across the nation, Atlantic City gained a Detroit-like reputation (an analogy used by the city’s openly gay and openly republican mayor, Don Guardian).

In the wake of all these doors closing and the negative press attention, there are things happening now that signal the odds are looking more in favor of Atlantic City. With a new understanding of the changing travel market, the city is focusing its marketing efforts to attract younger patrons as well as LGBT visitors, emphasizing new developments in entertainment, the beach, dining, large events, and an accepting community that’s embracing Atlantic City’s new path.

By Joseph Pedro – Full Story at Passport Magazine | Southern New Jersey Gay Travel Resources

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