Edge Media Names Scandinavian Airlines the Favorite Gay Friendly Airline

Author: , April 21st, 2012

Scandinavian Airlines Awarded for Gay FriendlinessScandinavian Airlines was named Favorite airline at the EDGE Awards after 70,000 online votes had been cast. The annual competition features a number of categories within travel, lifestyle and entertainment, and is organized by one of the leading LGBT media houses in the US, Edge Media.

SAS edged out other LGBT-friendly airlines such as Air New Zealand, American Airlines, JetBlue, LAN Airlines and Virgin America/Virgin Atlantic to win the coveted title as Favorite airline. In 2010, SAS launched what became one of that year’s most successful global media campaigns, Love is in the air, which concluded with the world’s first gay and lesbian weddings in the air on a flight between Stockholm and New York. Late last year, SAS created a gay video version of its popular SAS Crew Guide concept featuring Anton Hysen, the young Swedish footballer player who came out last year and currently the favorite to win “Dancing with the Stars” in Sweden.

“This is a major honor for SAS. In less than two years we have gone from being more or less invisible in the global LGBT travel market, an extremely loyal customer group with high spending on travel, to now be perceived as one of the world’s most LGBT-friendly airlines.

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