UN Releases New Gay Travel Report

Author: , February 23rd, 2012

Rainbow FlagA benchmark affiliate report has been published by the United Nations World Tourism Association in partnership with the International Gay & Lesbian Travel Association. The Global Report on LGBT tourism found destinations offering a tolerant culture were reaping the benefits of increased travel to – and spend by – gay travellers.

The report cautioned against making assumptions about this market, as sexuality is not necessarily an indicator of socio-economic status or leisure choices.

Although difficult to accurately measure the impact of gay tourism, sources in the USA attribute five per cent of tourism spend to the LGBT market.

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New Report Released on Gay Tourism

Author: , January 20th, 2012

Gay Tourism ReportThe United Nations World Tourism Organization unveiled its first report on LGBT (lesbian, gay, bisexual and transgender) tourism today during FITUR, Spain’s leading international tourism trade fair. Created in partnership with the International Gay and Lesbian Travel Association, the inaugural 40-page “Global Report on LGBT Tourism” includes case studies and commentaries documenting the economic and social impact of LGBT travel.

In November 2011, IGLTA became the first gay organization accepted as an Affiliate Member of the UNWTO. This project underscores the increased demand among destinations for information on the LGBT market.

“It’s with great excitement that we present this high-profile collaboration,” said IGLTA President/CEO John Tanzella. “This is a major leap forward in our efforts to educate tourism leaders worldwide on the impact of LGBT travel.”

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New Report Ranks Houston as A Top Gay Travel Destination

Author: , January 1st, 2012

Texas Gulf Coast Gay TravelThe 2011-2012 Gay & Lesbian Tourism Report shows Houston tied for 18th place in the rankings for combined business and leisure travel. It’s the first time Houston has been included in the top 20 in the sixteen years Community Marketing has issued the report.

The Greater Houston Convention & Visitors Bureau regards the ranking as a success for its two-year campaign to reach out to lesbian, gay, bisexual and transgender travelers. AJ Mistretta is a spokesman for the bureau.

“Two of the main things that we find that gay and lesbian folks say they’re looking for is an urban core travel experience, meaning a big city, as well as warm weather travel — both things that, regardless of time of year and what’s going on, Houston has to offer that.”

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Some Facts and Figures From the New Gay Travel Report

Author: , December 22nd, 2011

Gay Travel StudyThe LGBT tourism industry is BIG. $65 billion a year big. Out of the $1.3 trillion spent in economic output for the travel and tourism industry in the USA, gays and lesbians account for a rather healthy chunk.

Just released yesterday, Community Marketing Inc.’s annual LGBT Tourism Study reveals this and other stats that have become the bellwhether of gay consumers on the go. Culling responses from over 10,000 self-identified gay and lesbian consumers, what started as a way to highlight the power of the pink dollar and open the eyes of destinations has transformed into a window of how gays travel.

Where do you fit in? Do you also choose a hotel based on location, price, free WiFi access, and gay-friendly rep — in that order? See some more insights below:

FACT: The LGBT community has increased their travel in the last year, despite the economic downturn.
FIGURE: 3.9, average number of leisure trips taken last year by gay men.

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Community Marketing Releases 2011-2012 Gay & Lesbian Tourism Report

Author: , December 21st, 2011

Community Marketing 16th Annual Gay and Lesbian Tourism ReportKey findings from CMI’s 16th Annual LGBT Tourism Study have been compiled from responses from self-identified gay and lesbian consumers who read LGBT publications, visit LGBT websites, and attend LGBT events. With over 10,000 respondents, this study polled more qualified, community-representative respondents than any other LGBT tourism survey, and offers valuable insights about consumers who may be reached through LGBT-dedicated marketing initiatives.

In addition to the Tourism Study, CMI produces online surveys, focus groups, field studies and customer satisfaction evaluations for a wide variety of clients including CVBs, DMOs and tourism offices, tour operators, hospitality groups, real estate developers, etc. In the year 2011 alone, CMI collected and analyzed over 100,000 gay and lesbian survey responses.

According to the U.S. Department of Commerce, the travel and tourism industry in the United States generated more than $1.3 trillion in economic output in 2010. Based on this data and CMI sample demographics, we estimate that the annual economic impact of LGBT travelers is over US$65 billion per year in the U.S. alone.

Full Story from Community Marketing

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