Amtrak Reaches Out to LGBT, Minority Riders

Author: , November 23rd, 2013

Ride With PrideIn an effort to reach out to some of its “multicultural” riders — namely those who identify as LGBT, black or Hispanic — Amtrak has launched three new “microsites” where bloggers will be chronicling travel issues specifically relevant to those communities.

The three sites launched earlier this month. For the bilingual Hispanic community, there is the translatable DescubreNorteAmerica.com; for the black community, there is MyBlackJourney.com; and for the lesbian, gay, bisexual and transgender community, there is AmtrakRideWithPride.com.

“While Amtrak’s main website, Amtrak.com, is a travel-planning resource for all travelers, the microsites are culturally focused travel sites that host the unique, original multicultural voices of a rotating set of featured bloggers,” Amtrak said in a statement.

Authored By Kevin Rector – See the Full Story at the Baltimore Sun

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