Tampa Bay Targets LGBT Tourists

Published Date Author: , December 6th, 2014

Tampa Apple MapsTo have and to hold and to hitch it up in the Sunshine State: That’s the honeymoon-swoon allure of a new Visit Tampa Bay ad campaign created in anticipation of Florida soon eradicating a ban on same-sex marriage.

Earlier this week, a federal appeals court ruled that a stay in the state’s ban on same-sex nuptials will be lifted Jan. 5 because of the ban’s unconstitutionality.

If that holds up, Visit Tampa Bay, Hillsborough County’s nonprofit tourism branch, would “almost immediately” court betrothed-minded LGBT folks with its glossy new “To Have and To Hold” blitz. There will be matrimonial-specific print ads in the Northeast, the Middle Atlantic, Ohio and Texas; digital ads in Chicago and Dallas; and conquerwithpride.com, a microsite listing local events, hotels and services.

By Sean Daly – Full Story at the Tampa Bay Times | Tampa Gay Travel Resources

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