Community Marketing Releases First China LGBT Travel Survey

Published Date Author: , October 17th, 2014

China LGBT Travel Survey

Community Marketing and Insights has released their results of the 1st China LGBT Community Survey. The survey tacked demographics, the concept of being ‘out’, travel and communications in the largest LGBT market currently in the world. Here are some of their findings…

According to the data LGBT consumers were only slightly more likely than heterosexual consumers to take a vacation in a foreign country or Hong Kong, Macao or Taiwan in the past 12 months. However, LGBT consumers were slightly less likely to take a domestic trip in the past 12 months.

Almost twice the amount of lesbians and bisexual women as men were likely to take a holiday in a foreign country or Hong Kong, Macao, or Taiwan. The numbers were closer regarding domestic trips taken in the past 12 months, with 68 percent of women and 53 percent of men doing so. Cities, such as Beijing, Shanghai and Hangzhou, were the most popular domestic destinations for those travelling.

Full Story at Travel Ahent Central | China Gay Travel Resources

No comments as yet.

Leave Your Comment  Leave a comment

All fields marked with "*" are required.