Florida: Broward County Ramping Up Gay Tourism Marketing

Published Date Author: , December 19th, 2012

Florida: Broward County Ramping Up Gay Tourism MarketingSixteen years after Greater Fort Lauderdale pioneered marketing to gay travelers, Broward County’s tourism bureau has taken another bold step: hiring someone dedicated solely to the gay market.

Richard Gray, former owner of the upscale Royal Palms gay-focused hotel in Fort Lauderdale and a veteran consultant on gay marketing, will focus on ways to increase the number of gay visitors and their spending in Broward County, including promoting more events and attracting more groups.

Gray is one of the few – and perhaps the only – full-time gay marketer at a tourism bureau in the United States, industry experts said Monday.

Authored By Doreen Hemlock – See the Full Story at the Sun Sentinel

Click here for gay travel resources in Broward County.


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