When it comes to Las Vegas, most visitors just see the neon lights, endless rows of slot machines, glamorous shows and lavish buffets, but what many people don’t notice are the millions of dollars spent to market Las Vegas to the LGBT community.
As a result of the efforts by the Las Vegas Convention & Visitors Authority, coupled with the dollars spent by casino operators such as MGM Mirage, Caesar’s Entertainment, Wynn Resorts and others, Sin City has become one of the Top 10 tourist destinations among the LGBT community.
Some companies have embraced LGBT marketing faster than others. MGM Mirage property The Luxor was the first to institute a Sunday pool party, “Temptation Sundays”, geared to gay tourists and locals alike. Others such as Planet Hollywood incorporated gay nightlife venues into the property. Krave Las Vegas was the first gay owned and operated nightclub on the Strip.