Out Now a marketing consulting group focusing on research and study about Gay and Lesbian travellers’ trends will unveil at WTM London the results of the latest research for new markets such as Israel and South Korea. Out Now was already the first to give a deep insight on other Asia-Pacific markets such as Australia and Japan. A study is also on preparation about behaviours of India’s gay and lesbian travellers.
“Asia is an emerging continent with high purchasing power and increasingly sophisticated LGBT communities. There is still a lack of acknowledgment of the Pink dollar power in Asia and we hope that our research will contribute to raise awareness to tourism consumption among LGBT communities,” explains Ian Johnson, Founder and CEO of Out Now.
The public presentation in London followed an agreement done with World Travel Market (WTM) and Out Now. Next travel show from November 05 to 08 in London will provide multiple options for professionals seeking to reach the LGBT tourism consumer market – and to network with other businesses globally in a new B2B initiative to be showcased at WTM.