New US Tourism Ad Features Gay Couple

Published Date Author: , April 25th, 2012

Promoting one of the world’s largest and most diverse brands is no easy job, but WPP’s JWT was up for the task to handle Brand USA. In an effort to target tourists from around the world to come and visit the United States, the company rolled out a new 60-second spot that showcases America as “The Land of Dreams.”

As diverse scenes of American landscapes and its people are shown, Johnny Cash’s daughter, Rosanne Cash, sings an inspirational song about the country. “Our goal is nothing short of rekindling the world’s love affair with the US–the place, the spirit and the dream,” said Brand USA CEO Jim Evans in a statement.

“We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer.” The campaign will first be shown in the UK and Canada and with many more countries to follow.

Full Story from Passport Magazibe

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Purple Roofs Gay Travel Newsletter: May 2012 | Purple Roofs Gay Travel Blog - Gravatar

purpleroofs.com/gay-travel-blog/2012/04/purple-roofs-gay-travel-newsletter-may-2012.html Purple Roofs Gay Travel Newsletter: May 2012 | Purple Roofs Gay Travel Blog said on April 30, 2012, 1:44 pm:

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