Safety is Key for Women Travelers

Published Date Author: , October 27th, 2011

Lesbian TravelersA few months ago I wrote about “gay business travel” and the fact that it is a substantial enough demographic for the hospitality industry to track it. Little wonder, then, that there also are people mulling “female business travel.”

Judi Brownell, a professor in the Cornell University School of Hotel Administration, published a paper over the summer in which she concluded that men and women travel for business differently – different wants, goals and expectations – especially when it comes to hotels.

“Managers should focus on how best to generate key emotional responses through a holistic approach rather than seeking to identify any one specific service, amenity or facility that all women business travellers prefer,” Brownell wrote.

Full Story from the Montreal Gazette

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