Sweden Targeting Gay Travel Market

Published Date Author: , July 28th, 2011

“Travel to Sweden is increasing and there is a great potential to increase travel even more. By turning to well-travelled LGBT people, primarily in the USA, we hope to be able to put Sweden on the map as one of the world’s primary LGBT destinations,” said VisitSweden CEO Thomas Bruehl in a statement on Wednesday.

As part of the VisitSweden campaign, Out Magazine, the world’s best-selling gay publication, will dedicate its October edition to Sweden and is set to feature Stockholm, western Sweden and the Ice Hotel in northern Sweden.

The Hollywood premier of the English language version of “The Girl with the Dragon Tattoo”, scheduled for November/December, is also set to be a highlight of the campaign, with an event for journalists working in the sector.

Full Story from The Local

Click here for gay travel resources in Sweden.

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